Capabilities
Promotional Activation
Creating a direct & positive shopper action by offering a tangible benefit.
Digital Coupons: Behavioral, Contextual, Lifestyle Clusters, Geo-fencing, Zip Targeting, Email
Mobile Offers: Digital Rebates, D2C (Download2Card), PAH (Print at Home), e-gift cards, Pre-Claim Offers
Participation Giveaways: Sweepstakes & Contests
Print: FSI, Sunday Supplements, Magazines
Home Delivered: Direct Mail, Door Hangers, Variable Data Postcards
Retail Activation
Utilizing retailer or third party in-store platforms to generate trial, awareness, or purchase.
Retailer Shopper Platforms: Loyalty Card, D2Card, Videos, Social Media, Geo-fencing , Mobile Offers
At-Shelf: Shelf Talkers, Shelf Display Programs, Shopping Cart Advertising, In-store Videos, Floor Ads, IRC’s, In-pack, Cross Ruff, Neck Hanger
At register: Catalina Targeted Offers
Experiential Activation
Enabling shoppers to interact with offering through the stimulation of the 5 senses.
Targeted Sampling: Digital, Lifestyle, OOH, Venue, Direct Mail, In-flight, College, Hispanic, Direct to Home
Sampling Options: Music Concerts, High Schools, Cheerleading, Night Clubs, Fitness Clubs, Military, Malls, Internet, Outdoors, Cinema, Multi-cultural, Parks, DJ Network, X Games, Spas, Salons, NASCAR, Resorts, Cruise Lines, Airlines, New Mothers…more
On-Site: Shopper Demos, Event Management
Influencer Activation
Leveraging relationships with individuals who have influence over potential buyers.
Social Media Activation: Advocacy, Facebook Couponing, Sampling, Visual Discovery & Sharing Videos
Influence Shoppers: Influencer Websites, Industry Bloggers, Trend Setters, Opinion Leaders
Gaming: Branded Engagement Content, Custom APPs
Brand Activation Creative
Providing creative resources to support brand activation execution.
Creative: Digital/Print Coupons, Digital Banner Ads, Direct Mail, Print Ads, Selling Materials,
PowerPoint Decks
Digital: Website Design/Development, Mobile Sites, Micro-sites, Digital Asset Management
Events: Trade Show Booth Graphics & Collateral, Meeting Signage
Partners
The company we keep. Listed below is a sampling of our partners.
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Points of Difference
Why work with us? Let’s get right to it…
Consumer Package Goods Savvy. We walked in your shoes with extensive “in- house” experience in brand activation & brand marketing. We also understand the retail landscape. Comfortable working with your Sales, Shopper Marketing and cross-functional teams to facilitate “best in class” campaign results.
Brand Activation Specialization. We live and breathe consumer activation! We stay laser-focused on all of the new platforms and technologies in the mind-bending world of brand activation. It’s what we do.
Target Shopper Focused. People are bombarded with media messages, making it difficult for brands to cut through the clutter and into the shoppers consideration set. We believe in an Omni-Channel approach that maximizes impact and eliminates waste by targeting your best prospects.
Crunching Data & Creativity. Our process balances “listening to clients”, accessing our robust activation data base, and adding a strong dash of creativity to deliver optimal ROI campaigns.
Shopper Centric. We know the shopper is king! With extensive understanding of shopper activation behavior, we always design our campaigns to enhance the shopper experience with the brand and maximize the impact.
Campaigns
Click on an image below to view campaign details…
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